Scale Your UGC Programs to Billions
Friendzone gives your creators briefs, tracks every video they post and works out what each one is owed.
Counts every video your creators post on
- TikTok
- YouTube
Everything you need to brief, track and pay creators.
Briefs, video stats and payouts live in one dashboard so your creators always know what to film next and what they have earned.
Every video, counted
Views, likes and earnings for every video, on every platform, updated as the numbers come in.
Try to turn this alarm off
Day in the life · 30 to 60s
Text thread turned into a song
Screen recording · 20 to 45s
Pronunciation fail
NewScreen recording · 15 to 30s
Create structured briefs
Every brief has the same parts: a hook, a format, a length and a reference video, so creators know exactly what to film.
An agent that knows what to make next
The UGC agent reads every video's results, works out why the winners worked and drafts the next briefs on its own.
Built around the way
creators already work.
Creators post on their own accounts. Friendzone does the counting.
Post anywhere
Creators post on TikTok, YouTube, Instagram and Facebook. Each video is paid once, for the platform where it did best.
See the briefsConnected accounts
Creators connect their accounts once and every new post shows up with its views, likes and comments.
How accounts connectMonthly payouts
Earnings add up through the month and are paid out by PayPal or Wise, with every video listed.
How payouts work“Friendzone made our UGC better at Rezi. Creators know what to post, we can see which videos work, and paying everyone at the end of the month takes minutes, not days.”
Jacob Jacquet
CEO, Rezi
What creators see
Research and draft with the UGC agent. Ask what is trending and get reference videos, hooks and ready briefs back.
The agent looks through popular videos in your category, pulls the hooks that are working and compares them with your own results. Then it drafts briefs and scripts you can send to creators.
Pick a brief. Proven video ideas, each with a hook, a format and the views it gets.
Use a brief as it is, remix it, or post your own take. Briefs are ideas, not assignments, and every post pays the same.
One contract, signed online. Pay, platforms and notice period, agreed before the first post.
Send each creator an agreement with your rates filled in. They sign it in the dashboard, and both sides can see the terms, their details and every change since.
Measure every post. Views, engagement and cost per 1,000 views, by week and by platform.
Views are counted for you on TikTok, Instagram, YouTube and Facebook. See which weeks and which videos carried the campaign, and compare any period with the one before.
Know what you have earned. Your next payout, how it is paid and every past month in one place.
See the date your money arrives and exactly which videos it covers, before it lands.
Start your day here. What needs your attention, your latest videos and new briefs.
Open the dashboard and see where you stand this month in a few seconds.
What is Friendzone?
A dashboard for running your own UGC creator program. You publish briefs, your creators post on their own accounts, and Friendzone counts the views and works out what each video is owed.
Which platforms do you count views on?
TikTok, Instagram, YouTube and Facebook. Views, likes and comments update as the numbers come in.
Does Friendzone find creators for me?
No. Friendzone is not a marketplace. You invite the creators you want, or open spots they can apply for, and manage them all from one dashboard.
How are creators paid?
Earnings add up through the month from the rates in each contract. You pay your creators monthly, by PayPal or Wise, with every video listed.
What if a creator posts the same video on several platforms?
The video is paid once, for the platform where it did best.
Do creators have to follow a brief?
No. Briefs are ideas, not assignments. A creator can use one as it is, remix it or post their own take, and every post pays the same.
What does the UGC agent do?
It looks through popular videos in your category, pulls the hooks that are working and compares them with your own results. Then it drafts briefs and scripts you can send to creators.
Can I run more than one brand?
Yes. Each brand has its own campaign, rates and creators, and you run them all from one login.
Is there a guarantee?
Yes. There is a 100% refund guarantee for the first 30 days.
How Friendzone compares.
A marketplace finds you creators. An AI tool makes videos without them. Friendzone runs the creators you choose.
| Compare | Friendzone |  Sideshift |  Fastlane |
|---|---|---|---|
| What it is | A dashboard for your own creator program | A creator marketplace with campaign tools | An AI that makes ads and content |
| Who makes the videos | Your creators, on their own accounts | Creators who apply to your job listing | AI characters and licensed clips |
| Briefs | A library creators pick from | Included | Not offered |
| Contracts | One per creator, signed online | Included, with usage rights | Not offered |
| Views counted on | TikTok, Instagram, YouTube, Facebook | TikTok, Instagram, YouTube, Facebook | Ad metrics for its own posts |
| Creator pay | Worked out per video, paid monthly | Paid from a wallet you fund | No creators to pay |
| AI | An agent that drafts briefs from results | AI tools | Generates the videos |
| Starts at | $199 a month | $299 a month | $29 a month |
| Trying it | 100% refund for the first 30 days | 14-day trial on monthly plans | 7-day trial |
Sideshift and Fastlane details are from their public sites and pricing pages, November 2026.
- What it is
- A dashboard for your own creator programA creator marketplace with campaign tools
- Who makes the videos
- Your creators, on their own accountsCreators who apply to your job listing
- Briefs
- A library creators pick fromIncluded
- Contracts
- One per creator, signed onlineIncluded, with usage rights
- Views counted on
- TikTok, Instagram, YouTube, FacebookTikTok, Instagram, YouTube, Facebook
- Creator pay
- Worked out per video, paid monthlyPaid from a wallet you fund
- AI
- An agent that drafts briefs from resultsAI tools
- Starts at
- $199 a month$299 a month
- Trying it
- 100% refund for the first 30 days14-day trial on monthly plans
Sideshift and Fastlane details are from their public sites and pricing pages, November 2026.
Blog
Get more from your creators.
Brief
“What is this called?”
November 10, 2026 · 3 min read
How to write a UGC brief creators actually use
November 6, 2026 · 3 min read
Flat fee, per view or both: how to pay UGC creators
October 28, 2026 · 2 min read
What to measure in a UGC campaign
Ready to launch your first campaign?
Set your rates, invite your creators and publish your first briefs.
Rated 5 out of 5 from 40 reviews
My videos
Every post you make for your campaigns, where it ran and what it earned. Each video is paid once, for its best platform. Views count for 31 days after posting.
All videos
50 since you joined| Video | Posted | Views | Likes | Comments | Shares | Engagement | Status | Earned |
|---|---|---|---|---|---|---|---|---|
| The camera effect everyone asks aboutInstagram · @careerlauren · 83s | Oct 28 | 41.6K | 3.9K | 212 | 640 | 11.4% | Counting | $51.60 |
| Crying over one Spanish phraseYouTube · Airlearn · 41s | Oct 27 | 28.3K | 2.1K | 148 | 305 | 9.0% | Counting | $38.30 |
| Humming a riff into a full songTikTok · Suno · 22s | Oct 25 | 33.9K | 4.4K | 276 | 512 | 15.3% | Counting | $43.90 |
| Upper body moves for better postureInstagram · Ladder · 58s | Oct 22 | 12.7K | 1.0K | 64 | 118 | 9.3% | Counting | $22.70 |
| The deck that stunned the executivesTikTok · Gamma · 29s | Oct 19 | 24.1K | 2.6K | 187 | 422 | 13.3% | Counting | $34.10 |
| How my best friend and I stay closeFacebook · Locket Widget · 37s | Oct 16 | 9.8K | 612 | 41 | 96 | 7.6% | Counting | $19.80 |
| The alarm you cannot snoozeInstagram · Alarmy · 46s | Sep 29 | 18.4K | 1.7K | 93 | 204 | 10.9% | Pending payout | $28.40 |