Blog / Counting views
How views are counted across four platforms
Connected accounts, what gets counted and why each video is only paid once.
October 21, 2026 · 2 min read · Friendzone team
In this article
Screenshots are how most creator programs start, and how most of them go wrong. Numbers arrive late, in different formats, and nobody is sure which ones are current. Counting views from the source fixes all three.
Creators connect their accounts once
Each creator links the accounts they post on: TikTok, Instagram, YouTube and Facebook. From then on, every new post for a campaign shows up on its own, with its views, likes and comments. Nothing is posted or changed on the creator's behalf, and they can disconnect an account whenever they like.
Numbers update as they come in
A video keeps gaining views for days after it goes out. The count for each video keeps updating through its counting period, so the brand and the creator are always looking at the same, current figure.
One video, one payment
Creators often post the same video on several platforms. Adding the views together rewards reposting, not making. The cleaner rule is to pay each video once, for the platform where it did best. A video with 41,600 views on TikTok and 9,000 on Instagram is paid on the 41,600.
What to check each week
- Every creator has at least one account connected
- New posts are appearing against the right campaign
- Which platform is carrying most of the views
