Get more from your creators
Playbooks and product updates for teams that brief, track and pay UGC creators.
Brief
“What is this called?”
Briefs
How to write a UGC brief creators actually use
A brief is an idea a creator can pick up in a minute. Here is what goes in one, and what to leave out.
November 10, 2026 · 3 min read
Latest
More to read.
November 6, 2026 · 3 min read
Flat fee, per view or both: how to pay UGC creators
October 28, 2026 · 2 min read
What to measure in a UGC campaign
October 21, 2026 · 2 min read
How views are counted across four platforms
Creator agreement
October 14, 2026 · 2 min read
What goes in a UGC creator contract
October payout
$370.00
October 7, 2026 · 2 min read
How to run creator payouts every month
In the product
Let the agent write the next brief.
The UGC agent reads every video's results, works out why the winners worked and drafts the next briefs for you.
What is Friendzone?
A dashboard for running your own UGC creator program. You publish briefs, your creators post on their own accounts, and Friendzone counts the views and works out what each video is owed.
Which platforms do you count views on?
TikTok, Instagram, YouTube and Facebook. Views, likes and comments update as the numbers come in.
Does Friendzone find creators for me?
No. Friendzone is not a marketplace. You invite the creators you want, or open spots they can apply for, and manage them all from one dashboard.
How are creators paid?
Earnings add up through the month from the rates in each contract. You pay your creators monthly, by PayPal or Wise, with every video listed.
What if a creator posts the same video on several platforms?
The video is paid once, for the platform where it did best.
Do creators have to follow a brief?
No. Briefs are ideas, not assignments. A creator can use one as it is, remix it or post their own take, and every post pays the same.
What does the UGC agent do?
It looks through popular videos in your category, pulls the hooks that are working and compares them with your own results. Then it drafts briefs and scripts you can send to creators.
Can I run more than one brand?
Yes. Each brand has its own campaign, rates and creators, and you run them all from one login.
Is there a guarantee?
Yes. There is a 100% refund guarantee for the first 30 days.
Ready to launch your first campaign?
Set your rates, invite your creators and publish your first briefs.
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Briefs
Ideas that work. Use them, remix them, or post your own take. Every post pays $10 plus views.